Expert Writing for Your Success

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Your writing project is important. It should engage, inform and delight your intended audience.

You'll want a trusted, seasoned professional to deliver – and deliver on time. That's why Joe Innace, a veteran business journalist, founded Innaword.com. It is all about 'business writing, simply put.' 

Over the course of his career, Joe's bylined stories have numbered in the thousands. His work has appeared in The Wall Street Journal, USA Today, The Hill, Nation's Business, Fortune, Forbes, and many more.

Joe started his business journalism career with McGraw-Hill Publications Company's World News unit in 1976. In 1979 he moved into a position as assistant editor for the company's 33 Metal Producing magazine, one of the leading B2B steel and metals publications at the time. He was proud to join the 33 team – one with a strong record of winning Neal Awards. He learned about the industry and honed his craft alongside some of the best mentors and colleagues in the industry.

After advancing to more senior editorial positions, Joe contributed to that Neal Award heritage by leading the team that won a Jesse H. Neal Certificate of Merit for Excellence in Reporting. It was for a 1983 special report titled "Weirton: The Acid Test," which focused on a West Virginia steel mill's fight for survival by creating the nation's first employee-owned company in the US metals industries.

In the 1990s, Joe stretched himself with some economic development and industrial, public relations writing, went back into editorial as managing editor at American Metal Market, and then joined New York Times Custom Publishing as editor of a New York sports publication. He also co-authored the book during this time: Igniting Steel, Korea's Posco Lights the Way (available in the SHOP).

Leveraging his steel industry knowledge and editing skills, Joe settled in for some time as an analyst with Paine-Webber's World Steel Dynamics unit. He helped develop WSD's "Early Warning System" of customized newsletters, including Global Steel Alert, InsideTrack, and others.

But the appeal of good old-fashioned B2B journalism kept tugging at him. And in 2006, he was lured back to McGraw-Hill – this time to its Platts division. His mission was to lead what was then the commodity-focused unit's steel initiative. Until then, Platts — widely known as a leader in the energy news and price space — had not any presence in the steel industry.

As Platts' first hire to cover steel in the fall of 2006, Joe assembled a small team in the US and put together teams in London and Singapore. With Joe as its managing editor and later chief editor, Platts launched Steel Markets Daily in early 2007. The editorial mission was to bring pricing transparency to an opaque industry, as well as market-moving news and analysis. Launched in record time—less than four months after not having any steel staff—Steel Markets Daily became Platts' fastest-growing publication.